Well, Kevin has already scooped me with a post on the highlights of the Edward Tufte seminar we both attended in Chicago on Friday. But the ideas are so important that I’m willing to risk being called a copycat. Tufte (pron. TUFF-tee) is a genius when it comes to information design, and a wonderfully funny and engaging speaker. His web site is full of good stuff, and his books are classics. What struck me most in listening to him was that what he had to say was such clear common sense, that it only pointed up how little common sense there is in the world these days. The lessons to be learned from his ideas would be useful to anyone dealing with information (which, these days, is everyone).
So, I hereby present my quotes gallery from the day’s presentation:
On design
“Don’t be original – get it right.”
“Good design is clear thinking in action.”
“Great design is endlessly self-effacing.”
On business as usual
“Agencies, departments and programs don’t do things. People do things.”
“Yes, it is warmer in July than it is in December. That’s called the ‘executive summary.’ “
On presentations
“Why would anyone want to give a presentation that left no trace?”
“The biggest thing you can do to improve your presentation is to get better content.”
“Samuel Johnson said about ‘Paradise Lost,’ ‘None ever wished it longer.’ If that’s what he thought about ‘Paradise Lost,’ then what about your presentation?”
On computer and web interfaces
“No matter how good you think your interface is, it would be better if there were less of it.” (by way of Alan Cooper)
“It’s one damn thing after another – also known as a computer interface.”
“On the computer, all data has to pass through Bill Gates….which is the right metaphor.”