Online marketing mishaps
Yesterday I got an e-mail ad from Grizzly Outdoors, which specializes in hunting, camping, archery and boating. Someone needs to check their demographics lists. 🙂 And to add insult to injury, they prefaced the ad with an American flag and a line that began “In memory of….” Ugh.
The ads that begin “our hearts go out to…” or “in memory of” turn me off. Subway’s got a fairly tasteful one. Black screen. Just text…until they flash their logo. The thing is, if Subway wants to send their hearts out to victims, they should spend their ad money on a charitable donation rather than advertising how heartfelt they are. If they want goodwill because they grieve, they should send out a press release that they are donating all their ad dollars to relief efforts and let the word of mouth bring in customers.
I agree Arthur… or they could do both. Run some little ads, but give maybe twice what you spend on them to the charity. I’d be OK with that, too.