Why don’t more business sites use weblogs? They keep things current, they’re easy to update, they’re easy to set up, they let lots of people participate, they’re mainly text. All the best attributes of good business web sites, rolled into one. It seems like such a simple idea, but so few people understand, as the Cluetrain Manifesto puts it, “what the web is for.”
I guess those of us who love and understand the medium just have to keep plugging away. The rest will catch up. Someday.
