The Wisconsin gubernatorial candidates, Scott McCallum and Jim Doyle, have been slinging a lot of mud lately. All the political ads they’ve been running talk exclusively about the other guy, and how he’s an evil, puppy-killing scum who’s going to ruin your life.
I think one of the best skewerings of this was on the Simpsons episode where Sideshow Bob was running for mayor of Springfield against “Diamond Joe” Quimby.
TV AD:
Mayor Quimby supports revolving door prisons. Mayor Quimby even released Sideshow Bob — a man twice convicted of attempted murder. Can you trust a man like Mayor Quimby? Vote Sideshow Bob for mayor.
I also love how everyone clucks their tongues at the negative ads, editorials decry them, and yet politicians keep doing them – because they know they work. If commercials full of kittens and rainbows got people elected, they’d use those. People say they hate the negativity, but they eat it up.
Sort of like McDonald’s.