“They drink a lot of Pepsi in the post-apocalyptic world, don’t they?”
-Me, responding negatively to the product placement in Danny Boyle’s non-zombie zombie picture, “28 Days Later”
I read recently about a chain of discount movie theaters opening up in England (can’t find the link). You buy your tickets online on a sliding scale – the further before the showing, the less the tickets cost. Then you go through a subway-style turnstile at the theater, scanning your ticket as you enter. There’s no concession stand, but you can bring your own food as long as you take your garbage away with you. I don’t remember specifically, but there probably aren’t any previews – but no ads, either. (We saw eight of them at “28 Days Later.”)
I would patronize this kind of place in a heartbeat – if they could keep the dang movie *in focus.*
Yes, they do drink a lot of Pepsi. There was blatant Pepsi product placement in The Ring, too. However, if you consider Minority Report, I think Aquafina water is really going to be the big thing, post-apocalypse or not. Because they all drove cool Lexuses (Lexi?) and drank Aquafina water. And I’d like to be cool like them, so I think I will also take up drinking Aquafina water. In order to be cool. Like them.
Poor Adam. That focus thing really is the bane of your movie-going existence, isn’t it? One day we’ll all read about some man blowing up a theatre in WI, and we’ll know it was you.
But aside from all that, how was the movie? Recommend? No recommend?
i’m often amused by ridiculous product placements. for instance on the fight club dvd commentary, david fincher mentions how funny it is to have an extremely blatant mountain dew machine behind the characters…….. in arguebly the most disturbing and violent scene in the movie (pointing the gun at the convenience store clerk scene).
28 days later felt the same way to me. purely ridiculous product placement.. “Pepsi! For those who think… post-apocalyptic!” (the jingle needs a bit of work)