I have continually praised Amazon.com for what I think is the best consumer experience on the web. Despite my general anti-consumerist bent (I’m currently reading Culture Jam and loving it), I have to admire a system that uses databases in such a useful and relatively unobtrusive way. So recently I get a promotional e-mail from them, offering to give me discounts on Sweet November, Autumn in New York, An Affair to Remember and Untamed Heart.
Obviously they don’t know me as well as they think they do.
either that, or your preferences and purchases have disclosed to them a new side of yourself you could explore!