People have at times kidded me about my penchant for lowercase. It’s lucky8ball, not Lucky8Ball or LUCKY8Ball or anything like that. You’ll see it on this site, and also on many sites I’ve designed. I believe it started when I read typography books that all mentioned how lowercase is easier to understand at a glance. IN ADDITION TO BEING THE EQUIVALENT OF SHOUTING (IN E-MAIL), ALL UPPERCASE TAKES LONGER TO READ AND UNDERSTAND. See? Why do you think most letters in text are lowercase? But in addition to that, I just like how it looks. So sue me.