Because I’m a glutton for punishment, I sent around an unsolicited web project pitch to my former employer, WEAC. You can read it if you want. I’m heavily influenced by the Cluetrain Manifesto, an extremely important book about the future of the web which manages to pack in tons of ideas while being quite an entertaining read.
While I don’t think it talks about weblogs specifically, one of the main points is how the web allows people to speak in their authentic voices, so different from the corporate “your call is important to us” patter. And that’s what blogs do, after all. Power to the people.